Cabela's "The World's Foremost Outfitter®," offers top quality products at a fair price with the highest level of customer service for the outdoor enthusiast. Product selection includes hunting, fishing, camping, marine, clothing, footwear, home furnishings and gift items.

Lifestyle/Demographics Enhancements

Cabela’s buyers are satisfied direct mail consumers.
Monthly update on buyers and requests. Quick order fulfillment.

Names are through December 2016

Segments Data card recency: US Dollars
4,681,810 Total Universe / Base Rate $95.00 /M
880,890 30 Day Buyers +$20.00 /M
1,427,250 3 Month Buyers +$15.00 /M
1,889,270
6 Month Buyers +$10.00 /M
2,678,550 12 Month Buyers +$5.00 /M

Categories 30 Days 3 month 6 month 12 month 24 month
Family Demographics
Children Ages 0-2 94,420 150,110 194,800 269,680 474,290
Children Ages 3-5 107,460 171,910 224,030 310,280 542,360
Children Ages 6-10 175,830 281,210 366,850 510,150 891,320
Children Ages 11-15 172,880 271,980 351,250 486,770 847,580
Children Ages 16-17 135,450 211,410 272,010 376,420 655,880
One Child 216,100 348,500 460,490 651,200 1,139,610
Two Children 100,240 158,830 206,520 287,760 503,250
Three Children 62,990 99,250 128,520 178,470 311,660
Four Children 59,370 93,880 121,320 167,220 290,920
Five+ Children 38,360 60,390 77,310 105,630 183,530
Married 532,190 856,670 1,126,170 1,583,860 2,764,220
Single 194,100 317,009 423,520 603,930 1,052,820
Length of Residence
0-12 months 44,570 71,980 95,350 133,230 229,360
13-24 months 69,300 111,760 148,490 210,230 365,120
25-60 months 124,200 201,110 266,760 376,760 660,750
61+ months 547,440 886,180 1,170,450 1,656,970 2,892,150
Head of Household
18-34 Years 89,630 146,360 193,900 273,460 476,990
35-54 Years 324,170 517,170 676,360 946,390 1,644,100
55-64 Years 172,570 278,450 368,290 521,350 906,060
65+ Years 105,720 177,340 240,290 351,190 623,850
Household Income
$-$49,999 213,050 352,350 465,380 662,020 1,162,300
$50,000-$74,999 231,270 377,260 498,190 704,070 1,221,240
$75,999-$99,000 148,170 237,430 314,950 445,050 777,420
$100,000-$149,999 116,200 184,480 244,840 346,950 605,940
$150,000+ 77,220 121,050 160,350 226,520 398,300
Individual Age
Age 18-25 31,110 49,620 65,140 93,270 167,360
Age 26-35 102,530 166,840 220,630 309,820 542,220
Age 36-45 145,750 234,000 307,140 428,440 744,790
Age 46-55 190,800 302,100 392,050 546,440 948,260
Age 56-65 174,320 282,840 375,000 530,410 918,480
Age 66-75 84,680 143,410 195,970 286,890 505,450
Age 76-85 19,520 33,600 46,230 68,560 125,010
Age 86+ 5,830 9,840 13,400 19,710 35,280
Dwelling Type
Single Family 777,000 1,255,060 1,654,840 2,334,200 4,067,500
Multi Family 33,260 53,670 73,610 110,040 196,380
Demographic
Automotive Work 350,620 571,060 750,110 1,051,920 1,812,740
Bicycling/Cycling 17,990 28,700 37,430 52,410 91,720
Birdwatching 63,130 103,900 136,450 192,460 334,820
Boat Owner 126,820 205,370 270,930 384,160 663,770
Boating/Sailing 188,880 303,200 399,520 565,140 970,290
Computers 630,850 1,015,420 1,337,360 1,883,910 3,288,770
Cooking Gourmet 420,160 671,180 878,210 1,232,760 2,157,560
Equestrian/Horseback 47,320 76,100 98,540 136,190 235,170
Foods-Natural/Low-Fat 168,760 272,210 357,080 502,930 878,720
Foods-Wine 116,530 186,620 245,460 346,460 604,980
Gardening 544,040 875,680 1,148,920 1,614,650 2,819,300
Golf Interest 211,790 338,770 442,400 621,580 1,085,640
Grandchildren 95,130 156,900 206,600 293,680 519,380
Home Improvement & DIY 266,040 431,420 566,910 798,380 1,387,710
House Plants 31,960 51,950 68,450 96,500 167,660
Motorcycling 85,430 140,350 183,680 256,420 442,130
Pets Dog Owner 277,560 448,560 584,890 818,820 1,424,990
Pets Household 272,080 439,560 576,310 809,730 1,405,680
Photography 130,120 211,250 279,190 393,210 679,810
Plus Size Clothing 15,470 25,440 33,090 46,910 83,540
Recreational Vehicle 194,790 315,910 413,420 578,910 1,005,630
Sports Snow Skiing 64,030 101,970 133,400 186,220 321,500
Sports-Auto Racing 79,050 128,640 165,580 231,100 403,170
Sports-Auto/NASCAR 111,130 180,760 234,160 328,060 573,710
Sports-Tennis 20,070 31,590 41,890 59,060 103,330
Sports-Interest Groups 264,050 426,220 555,650 779,220 1,360,960
Men's Big & Tall 26,770 45,080 60,580 87,350 152,390
Women's Petite 32,430 50,790 65,470 91,580 165,510
Women's Plus 137,600 221,510 290,450 410,440 728,270
Home & Garden-Buyer Products 171,370 279,300 368,380 517,340 895,740
Golf-Mail Order Buyers 23,060 36,820 48,320 68,290 120,000
Children-General Products 298,340 470,870 610,380 849,440 1,493,960

All rentals are on a reciprocal basis
No Telemarketing allowed